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Solution Packages

Proven research structures for recurring decision types.

Published, standardized studies with defined scope and deliverables—giving teams a clear route from a familiar question to actionable evidence.
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Compare the packages

Two structured routes. One clearer decision.

Compare what each available package is designed to answer, how deeply it evaluates the work, and what your team receives.

Packaging

Understand how packs are noticed, found, understood, and felt in fast, comparative shopping moments.

Best for

Pack routes where shelf standout, findability, and intended communication need to be resolved before launch.

What it evaluates

Competitive shelf visibility, speed and accuracy of findability, intuitive associations, and the design elements helping or hurting performance.

Research depth

Structured pack testing combining speeded identification, findability, intuitive response, and explicit diagnostics.

What you receive

A clear route recommendation, optimization guidance, and applicable category, brand, and design benchmarks.

Explore Packaging

Sonics

Identify and optimize sonic assets from early route screening through deeper diagnostic and in-context validation.

Best for

Short- or long-form sonic routes that need to be screened, optimized, or validated with brand visuals.

What it evaluates

Intuitive appeal, emotions and attributes, rational ratings, qualitative feedback, brand fit, category fit, and combined impact with visuals.

Research depth

Three levels—Sonic Screener, Sonic Reactor, and Sonic Navigator—add diagnostic depth as the decision develops.

What you receive

The strongest-performing asset and its performance drivers, supported by intuitive and rational evidence plus applicable benchmarks.

Explore Sonics
Message and Creative

A structured route for claims, concepts, creative routes, and taglines before launch.

Coming soon

Best fit

Choose a Solution Package when the need is clear and repeatable.

Your question matches a repeatable research need with a proven study structure.

You want defined scope and deliverables without designing a bespoke project from scratch.

You need a clear starting point for packaging, sonic, message, or creative decisions.

You value expert delivery with a more standardized route through the work.

Why this model

Solution Packages reduce setup friction by combining a defined question, study structure, and deliverables—while retaining CloudArmy's expert-led delivery and interpretation.

A defined route

A simpler path through a familiar research need.

01

Choose

Start with a published package that matches the decision and materials you need to test.

02

Run

CloudArmy delivers the standardized study using the defined methods, scope, and fieldwork approach.

03

Decide

Receive the package outputs, interpretation, and recommendations needed to move forward.

Proof and further reading

Evidence behind packaging and sonic decisions.

Packaging case study

Silver Spoon: Sugar Pack OptimizationRead case study

Sonics case study

Optimising the Sound of Electric CarsRead case study

Sonics case study

Measuring the Advertising ROI of MusicRead case study
Other ways to work

Not the right working model?

Choose the level of structure, support, and continuity that best fits the decisions ahead.

Guided Project

One question, expert-led. Our scientists design, field, and interpret a single study around one live decision.

Explore Guided Projects

Need something more tailored?Use a Guided Project when the brief does not fit a published package.CloudArmy can shape a bespoke study around your decision, stakeholders, materials, and market context.Explore Guided Projects