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Case study

Accenture · Professional Services

Future Fit Leadership: Looking Beneath the Surface of Executive Stress

Accenture and the Rehumanize Institute partnered with CloudArmy to explore the hidden human cost of sustained executive pressure.

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Ideas, evidence, and conversations

Explore what shapes decisions.

Browse recent client evidence, behavioural science thinking, and conversations with the people advancing the field.

Podcast

Audio & Sonic Branding

Is Music the Missing Link in Marketing ROI?

Episode 30 · Les Binet, Darren Till, Laura Devis

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Case Study

Research Methods

Future Fit Leadership: Looking Beneath the Surface of Executive Stress

Accenture

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Blog

Consumer Neuroscience

How Your Brain Decides Within 3 Seconds

7 min read

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Podcast

AI & Technology

How the Military brought AI to Neuroscience with Lee Rowland

Episode 29 · Lee Rowland, Richard Campbell

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Case Study

Customer Experience

Uncovering Hidden Barriers in Disclosing Vulnerability

Cowry Consulting

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Blog

Packaging & Retail

New Evidence On What Makes Packaging Work

4 min read

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Fresh thinking from across CloudArmy.

A curated mix of evidence, practical guidance, and expert conversation.

Blog

Darren Bridger · 7 min read

How Your Brain Decides Within 3 Seconds

The choices that drive purchases are made quickly and mostly outside awareness. The smartest research measures those first few seconds.

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Podcast

Episode 30 · 51 min

Is Music the Missing Link in Marketing ROI?

Can music make advertising more effective? Richard hosts a panel discussion with Professor Les Binet, Laura Devis from MassiveMusic, and Darren Till from CloudArmy exploring the findings from the Sound Science study and the measurable business impact of music in marketing. The conversation examines how engagement, surprise, fit, and recallability influence outcomes such as ROMI, pricing power, brand fame, and long-term profitability, and why music may be one of the most underestimated drivers of marketing effectiveness.

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