About CloudArmy

Where computer science, behavioural science and marketing science meet.

Founded in Vancouver, CloudArmy set out to make rigorous behavioural research more operational, more transparent, and more useful in real decision cycles.

What we do

A better way to understand people.

Better decisions start with understanding what people feel, not only what they say.

The problem

Market research continues to lean on methods from the 1950s.

Questionnaires, focus groups and choice modelling have seen only minimal updates, leaving an incomplete picture of what truly drives people.

The solution

Measure true perceptions with science and technology.

CloudArmy overcomes this challenge by measuring people's true perceptions, leveraging advanced technology and scientifically validated methodologies.

Drawing on cognitive neuroscience, CloudArmy measures intuitive responses alongside what people say, providing a richer understanding of the motivations, emotions and intentions that shape behaviour.

Our mission

CloudArmy's mission is to make science-backed behavioural research accessible to all and execute it with excellence on any device, anywhere in the world.

Our story

Three disciplines. One research platform.

CloudArmy was founded in 2015 by marketing and insight leaders looking for a new solution, behavioural neuroscientists with decades of experience, and software developers who turn ideas into reality.

From the start, the goal was simple: merge top-notch software developers with real-world neuromarketing and science experience to create the go-to place for deep behavioural insights.

CloudArmy built the Reactor Platform from the ground up to capture reaction-time behavioural signals alongside what people say. Every study fields through PanelGuard, CloudArmy's data-integrity screening for real, engaged human responses.

Computer science

Behavioural science

Marketing science

Built into

Reactor

Research made operational

We believe

Better decisions start with clearer evidence.

These beliefs shape how CloudArmy conducts research, builds technology, and applies behavioural insight responsibly.

Behavioural science should be practical

Rigorous research matters most when it helps teams make clearer marketing decisions in real operating timelines.

Methods should be transparent

Clients deserve clear methods, inspectable data, and evidence they can understand before acting on it.

Real human responses matter

The strongest insight starts with trustworthy human data, respect for diverse perspectives, and high standards for response quality.

Insight should be applied responsibly

Behavioural insight should be used with care, context, and kindness in how teams work with clients and colleagues.

The science behind our work

Measure what people feel intuitively and what they can explain.

CloudArmy combines behavioural and self-reported measures, chooses methods around the decision being made, and states clearly what the evidence can and cannot support.

Explore the science

Work with us

Need a research partner that can move at decision speed?

CloudArmy works best when teams want direct reasoning, transparent methods, and scalable execution.

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