Podcast / Episode 7
Measuring Emotional Response to Creative Works
In this episode, Richard talks to Callum Gould, Head of Insights for Saddington Baynes. Callum talks about measuring emotional response to creative works using neuroscience – that each step of the way in creating advertisements, neuroscience can help tune the creative process.
18 November 2021
38 min
Callum Gould
Richard Campbell
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