Podcast / Episode 8
Behavioral Economics and Neuroscience
In this episode, Richard talks to Melina Palmer, behavioral economist and founder of Brainy Business, about her book “What Your Customer Wants and Can’t Tell You.” Melina discusses various behavioral economic concepts that can be applied to understand what customers want and how neuroscience can help you effectively test those concepts.
20 December 2021
29 min
Melina Palmer
Richard Campbell
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