Uncover hidden insights.
Measure how people intuitively respond to brands, messages, concepts, and creative assets through expert-led behavioural science research delivered on Reactor.Trusted by agencies, brands and global organizations
Trusted by agencies, brands and global organizations
The breadth of our experience
Our research spans markets, categories, and languages, combining exceptional scale with millisecond precision.
Research scale · Updated weekly
10,776,553
Timed reactions
2,441,723
Survey answers
114,547
Valid participant sessions
5
Countries reached
5
Languages fielded
±4 ms
Timing precision
PanelGuard screened
Quality-checked participant data
Industries we work across
Automotive · Beauty & Cosmetics · Education · Finance · FMCG · Government · Healthcare · Retail · Technology & Telecommunications
What you can test
Insights at every stage of the marketing cycle.
From early concept development and brand positioning, to communications and packaging, CloudArmy provides decision-ready evidence across the product and service lifecycle. We combine nonconscious behavioural signals with stated responses to reveal what people feel, notice, understand, and choose.
Branding
Understand and strengthen the signals people connect with your brand.
What we test
Distinctive brand assets, sonic identities, awareness, and tracking.
Communications
Test whether communications earn attention, land clearly, and create the intended response.
What we test
Advertising, claims, taglines, names, framing, and messaging.
Packaging
Evaluate how packaging performs in the fast, competitive moments that shape shopper choice.
What we test
Pack design, formats, labelling, on-shelf standout, and findability.
Innovation
Test new ideas early enough to identify potential, compare routes, and improve them before launch.
What we test
Concept testing, new product development, and positioning.
Consumer Understanding
Consumers don’t know why they do what they do. Reveal the implicit drivers and barriers behind human behaviour.
What we test
Implicit motivations, behavioural barriers, decision drivers, and the say-do gap.
How to work with us
From brief to evidence-backed decision.
Stage 01 / 04
Brief
A short conversation to define the decision and what a useful answer looks like.
Recognised by the research industry.
Two awards won · 2025
Three nominations · 2026
Featured in the NMSBA Yearbook
Nudgestock Partner
MRS 2025 · Award winners
MRS Award for Financial Services Research
Cowry Consulting and Phoenix Group
MRS Award for New Consumer Insights
Cowry Consulting and Northern
ESOMAR 2026 · Nominations
Excellence in Global Research
Accenture & Rehumanize Institute · Future Fit Leadership
Research Impact Award (Global)
IPA & MassiveMusic · Sound Science: How Music is the Missing Link in Marketing ROI
Best Social Impact Award (EU)
Cowry Consulting · Overcoming the Barriers to Disclosure
Client testimonials
What our clients say about the work.
“CloudArmy's insights help us test our creative hypotheses quickly and deliver more interesting, compelling interventions.”
Rory Sutherland
Ogilvy
“Using Neuroscience just got us to a level deeper, a level closer to the truth. It got us to insights which surprised us. It's good being surprised.”
Dominic King
Senior Principal at Accenture Research
“This project, and indeed our partnership with CloudArmy, is a great example of the power of a new kind of templated approach; one that delivered in record time a wealth of science-led insights via an iterative test-and-learn process, and one that really drove change in a key trading category.”
John Morris
Tesco
“It was only these guys who had the ability and flexibility to take the challenge on.”
Iain Amos
Twinings Senior Insights Manager - UK & Ireland
Ready to uncover hidden insights?
Expert guidance, stronger optimisation, and clearer evidence for the decisions that matter most.