Sportswear Brands
A 20-minute case-study webinar on applying deeper-level testing to reveal insights into distinctive brand assets in the sportswear category.
What the session covers
How do brands manage to take such a prominent place in our lives? The best brands interact with us across multiple touchpoints, building a rich representation in our minds. Distinctive Brand Assets are crucial in this process.
Presented by CloudArmy's Dr Ben Schubert, this 20-minute webinar covers a case-study example of applying our deeper-level testing to reveal insights into Distinctive Brand Assets.
Taking the category of sportswear brands, this case study highlights across four different modalities how reaction-time measures add extra information to answering questions like which brands are most top of mind, which company has the strongest visual assets, what deep-seated emotions consumers hold, and which brands are positioned as high quality and ethical.
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Which sportswear brands are most top of mind to consumers.
Which company has the strongest visual assets for triggering key brand memory associations.
What deep-seated emotions consumers hold towards a dominant brand in the sportswear market.
Which sportswear brands are positioned as high quality and ethical in consumers' minds.
How distinctive brand assets can be tested across multiple modalities.
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