Packaging

CloudArmy Reactor is becoming the go-to cloud behavioral research tool that is changing the game for package design market research insights. Creative agencies and Brand Managers now have an all-in-one, science-led tool for quickly and affordably evaluating emotional and instinctive associations to all elements of packaging.

Depth of Insights

CloudArmy has integrated the latest cognitive neuroscience into ethical, easy-to-use online tests refined via 100s of packaging studies. Research has shown that shopper CPG / FMCG purchasing decisions are shaped largely by automatic, super-fast, nonconscious reactions and associations. Our approach helps identify how these fast, nonconscious responses impact pack effectiveness; e.g. pop-out, findability, purchase intent and nonconscious associations with the brand.

Granular

We test even the most subtle changes that impact brain processing and shift perception; changes in imagery, design, colors, shapes, textures, fonts, claims and layout

Fast, Agile, Affordable

ReactorTM platform design and cloud-based technology enable rapid, affordable testing of pack stimuli, sometimes in just 30 minutes! It thus lends itself perfectly to iterative ,agile, test-n-learn studies throughout the creative development process.

Distinctive Assets

CloudArmy has gamified and simplified our proven Distinctive Asset evaluation practice, which has been leveraged by top Design Agencies and CPG / FMCG companies. Our approach assesses a multiplicity of critical measures that drive the effectiveness of each asset, including visual saliency, brand attribution and implicit associations.