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How do colors grab attention and impact emotional response?

1 min read

Estimated reading time

CloudArmy

Author

2019-07-24

Published

How do colors grab attention and impact emotional response?

use-cases

brand

implicit

color

article

Packaging Design

woman with orange glasses and sweater on an orange background

Life experiences have taught to build emotional and motivational associations with colors. These associations are often processed below our level of consciousness.

The choice, location and mix of colors impacts whether we look, where we look and how we respond to creative content.

CloudArmy can leverage Eye Tracking and other System 1 techniques like implicit to determine:

Where people are looking
How changes in color impact degrees of association with concepts like desire, love, trust, health, premium, safety, confidence and many more

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