How Are People Aware Of My Brand?

Problem:

"How are people aware of my brand?"

Traditional research questions can evaluate whether people are aware of a brand and its assets (logo, slogan, sound, etc.)

CloudArmy takes online brand awareness research to a new level by:

category or attribute

associated packaging, logo and other marketing communications

• Testing awareness of audio, visual and video assets
• Adding gamified awareness techniques to test text or visual stimuli
• Measuring how people are aware of brand by measuring degrees of association with a context, occasion, emotion,
• Testing the deconstructed, distinctive brand assets such as shapes, colors and components of a product or its