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Are Your Ads Memorable? How Are They Remembered?
1 min read
Estimated reading time
CloudArmy
Author
2019-06-25
Published
use-cases
implicit
fast-choice
advertising
article
Problem:
"Are your ads memorable? How are they remembered?"
Researchers want to know if ads grab enough attention to be remembered.
Traditional surveys can ask if an ad was remembered.
CloudArmy can...
context
- Add new, gamified traditional or fast choice memory tests
- Enable a custom mix of video, audio or text input into a single test
- Measure degrees of instinctive, motivational or emotional associations with an attribute, occasion, category or
- Automatically synch with your existing survey as a 2 to 10 minute System 1 augment
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