Case Study

Boosting Pack Design With Online Neuro Research

Twinings engaged CloudArmy to evaluate and optimize packaging for a new ready-to-drink tea innovation, using online neuro research to understand standout, implicit communication, and intuitive appeal.

Three Twinings sparkling tea cans: Defence, Refresh and Boost

Case study at a glance

The challengeA new pack needed to work quickly on shelf.

What CloudArmy didCloudArmy combined survey questions with online neuro research.

What it unlockedTwinings received practical guidance for improving the launch pack.

Access the full case studySee the complete research story

Complete the short form to open the full case study PDF in a new tab. You can read it online or save a copy from your browser.

Full case study PDFBoosting Pack Design With Online Neuro Research

Enter your details for instant access.

Next StepHave a similar challenge?Share the decision you need to make and CloudArmy can help scope the right study, method, and project path.

Relevant way to workGuided Project

Relevant when the brief benefits from expert scoping, interpretation, and recommendations.

Relevant testing categoryPackaging

Pack, shelf, findability, and design decisions shaped by fast shopper response.

Get in Touch Explore Guided Projects Explore Packaging

Related case studies

Continue with adjacent examples

Silver Spoon British granulated sugar pack

Silver Spoon: Sugar Pack Optimization

When refreshing the pack design of an important SKU, Silver Spoon wanted to make sure the new route still spoke to the hearts and minds of consumers. CloudArmy used behavioural evidence to guide the decision.

Read case study

A Spoonful of Sugar: Pack Design for Brand Positioning

Silver Spoon wanted to shift from a functional sugar brand toward a more emotive baking brand. CloudArmy evaluated new pack routes to identify which designs could strengthen baking associations without weakening appeal or purchase intent.

Read case study

Senior leader reflecting at a desk overlooking a city skyline

Future Fit Leadership: Looking Beneath the Surface of Executive Stress

Accenture and the Rehumanize Institute partnered with CloudArmy to explore the hidden human cost of sustained executive pressure.

Read case study