Case Study / Flower Council of Holland
Flower Power: Wellbeing Benefits of Giving & Receiving Flowers
The Flower Council of Holland wanted to quantify how giving and receiving flowers affects wellbeing. CloudArmy helped identify the emotional associations and occasions most likely to drive communications and incremental purchase.
Case study at a glance
The challengeThe emotional value of flowers needed more robust evidence.
What CloudArmy didCloudArmy used intuitive choice methods to unpack non-conscious associations.
What it unlockedThe findings gave flower communications a clearer emotional brief.
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Full case study PDFFlower Power: Wellbeing Benefits of Giving & Receiving Flowers
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Next StepHave a similar challenge?Share the decision you need to make and CloudArmy can help scope the right study, method, and project path.
Relevant way to workGuided Project
Relevant when the brief benefits from expert scoping, interpretation, and recommendations.
Relevant testing categoryCommunications
Advertising, messaging, claims, voices, music, and creative route decisions.
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