Case Study
Implicit Resistance to Tidy Trains
Cowry and CloudArmy studied the hidden commuter motivations and category blind spots that influence littering on Northern trains.
Case study at a glance
The challengeKeeping trains clean required more than reminders.
What CloudArmy didCloudArmy studied the psychology behind everyday littering.
What it unlockedNorthern gained a more targeted behaviour-change strategy.
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