Case Study
Cowry Consulting: Bin Your Butts
Cowry partnered with CloudArmy to test a campaign that could discourage cigarette-butt littering without shaming smokers or triggering cravings.
Case study at a glance
The challengeThe campaign had to discourage littering without alienating smokers.
What CloudArmy didCreative concepts were tested before launch.
What it unlockedThe research informed an omnichannel public campaign.
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Next StepHave a similar challenge?Share the decision you need to make and CloudArmy can help scope the right study, method, and project path.
Relevant way to workGuided Project
Relevant when the brief benefits from expert scoping, interpretation, and recommendations.
Relevant testing categoryCommunications
Advertising, messaging, claims, voices, music, and creative route decisions.
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