Podcast / Episode 10
When Nudging Meets Neuro
In this episode, Richard talks to Rory Sutherland, vice chairman at Ogilvy UK and the author of Alchemy: The Power of Ideas that Don't Make Sense. Rory discusses the power of nudging as a marketing strategy, combining the variety of efforts organizations can use to move customers toward making buying decisions. This leads to a discussion on the role of neuroscience to make those nudges more effective by understanding how people respond to the various nudge approaches - no one size fits all!
19 April 2022
48 min
Rory Sutherland
Richard Campbell
Listen to the episode
Follow and explore the podcast
Browse the complete audio series on Spotify or watch available video episodes on YouTube.