Podcast / Episode 24
Packaging and Neuroscience with Iain Amos
How can neuroscience improve product packaging? Richard chats with Twining's Iain Amos about his work understanding how people perceive the packaging of a product and how it can effect their buying and consumption behaviour. Iain discusses how packaging in perceived on the shelf in a supermarket and how functional elements change the perception of a product. The conversation also digs into combining traditional testing and neuroscience testing to get broad assessments as well as drilling into detailed concepts that are hard to articulate - like how a font changes the perception of a product!
25 November 2024
37 min
Iain Amos
Richard Campbell
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