Podcast / Episode 12
Change for the Better
Can neuroscience help make a better world? Richard talks to Madeleine Croucher of Ogilvy about the book Change for the Better, which explores the use of behavioural science to help charities engage with contributors and support their charities effectively. Maddie talks about how a deeper understanding of how effective testing of people's beliefs and perceptions can help to craft messages that trigger empathy and engagement in a cause.
6 June 2022
30 min
Madeleine Croucher
Richard Campbell
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